The 5 numbers
Weekly sales, real lead time, buffer stock, MOQ, and delivered cost per unit — the inputs that drive smart reordering.
Free Download
Stop Guessing
When to Reorder
A free, practical playbook that shows DTC founders how to avoid stockouts and stop tying up cash in excess inventory, using 5 numbers you probably already have.
No cost, no obligation. From the team behind Unboxed Weekly.
→ The Problem
Two nightmares, one root cause
Selling out of your best-seller and over-ordering stock that won't move feel like opposite problems. They're not. Both come from the same root cause: guessing when to reorder and how much.
Sell out, and you're looking at lost sales, frustrated customers, panic air-freight bills, and a factory that quietly raises your minimums next time. Over-order, and your cash sits frozen in a warehouse for months, forcing markdowns and leaving no runway for your next product launch.
Most operations teams are stuck picking one nightmare over the other. This playbook shows you how to hit the middle on purpose, with a system instead of a gut check.
→ What You'll Learn
Six things you'll walk away with
- The 5 numbers you need to track per SKU, and why you only need them for your top 3 by revenue, not all 200
- How to calculate your reorder point, so you order at the right time, every time, without debating it
- Why the lead time your factory quotes you is a best-case fantasy, and how to find your real number
- A simple guardrail for sizing your next PO, so you don't freeze months of cash in one order
- A worked example with real numbers, so you can see exactly how the math plays out
- The 5 most common traps that cause founders to stock out even when they think they're being careful
→ What's Inside the Guide
A short, focused read with one goal
The Restock Playbook gives you a repeatable system for reorder timing and order sizing.
The reorder point formula
Explained in plain language, with no jargon and no forecasting software required.
A PO guardrail
Evaluate any purchase order before you place it, with a quick reference table for weeks of cover and cash frozen.
A worked example
A $150 backpack, walked through the exact math from first number to final order quantity.
A weekly 15-minute rhythm
A repeatable check-in that keeps your numbers honest as sales shift.
A one-page checklist
Everything condensed into something you can act on today.
No fluff, no fancy forecasting software required. Just a system you can set up for your top SKU in about 20 minutes.
→ Why It Matters
Inventory mistakes are cash flow mistakes
Every unit sitting in your warehouse longer than it needs to is cash you can't use to launch your next product, run a marketing push, or cover payroll. Every stockout is a customer you may not get back, and a factory relationship that gets a little more strained.
The reorder point and the weeks-of-cover guardrail in this playbook aren't complicated math. They're a way to replace guesswork with a rhythm you can run in 15 minutes a week. Get this right, and you free up cash, protect your best-sellers from going out of stock, and stop letting your factory's MOQ dictate how much of your cash gets tied up at once.
For brands doing $3M to $10M a year, where a single bad PO can mean tens of thousands of dollars frozen for months, this is one of the highest-leverage changes you can make to how you run supply chain.
→ About Move Supply Chain
Built from 17 years on factory floors
Move Supply Chain was founded by Lara Guevara, who spent 17 years on factory floors and inside 3PL warehouses before starting Move. That background shapes everything the team teaches: practical systems that work in the real world, not theory that only works on a spreadsheet.
Move publishes Unboxed Weekly, a free newsletter with supply chain playbooks for DTC founders, and runs the SC Lounge, a free Slack community where founders work through problems like reorder timing together. For brands who want more hands-on help, Move also offers discovery calls to talk through building out a fuller system.
→ FAQ
Common questions
Get Your Reorder System in Place This Week
You don't need a perfect forecast. You need a rhythm that keeps you from running out and from tying up cash you don't have to spare. Download the free playbook and set your first reorder point in the next 20 minutes.